Podcast Para (normal) | Cultural | gazette.ca
Everyone has this house in their neighborhood – the house that no one wants to approach or even that no one thinks of.
The dark figure lit up through the curtains might be the old woman who lives there but no one has seen her in years – could it be something more sinister? Something non-human?
Nicolina Savelli graduated from Western University’s Media, Information and Technoculture program in 2011. Savelli and her business partner, Marie Adoranti, host the Para (normal) podcast, sharing stories of local paranormal activity and more known.
The podcast started out as Savelli’s passion project – something she could hope to do alongside her career. Adoranti was interested in real crime but felt that the genre was already too saturated to fit into it.
“She kind of decided, you know, what’s another genre that I feel like I can’t shut up?” explains Savelli. “And she landed on the paranormal and told ghost stories and real life hauntings and things like that.”
Savelli had wanted to make a down payment on a house, but $ 25,000 was missing. She then received a call from her father’s lawyer telling her that he had accessed the funds her father had left when he died three years earlier. Oddly enough, it was $ 25,000 – the exact amount she needed.
She told this story to her paranormal enthusiast friend and they decided to start streaming their haunted podcast every two weeks.
They started out by sharing famous ghost stories, but soon began to receive more local and individual stories from listeners.
“I’ve always been a big skeptic about ghosts. … I’ve never been someone who said “yeah, really like I felt like a threatening presence or something,” Savelli says. “Ever since you’ve been doing the podcast it’s very difficult when you keep getting inundated with stories of people telling you what happened to me and they seem very genuine and they don’t seem overdone and they come from people. who are themselves skeptical. “
More than opening Savelli’s eyes to the possibility of the intangible, the podcast has grown steadily, registering around 20,000 downloads per month. While it might seem like an overnight success, it took a lot of work, effort, and death to make this podcast a success.
“If someone wants to get into podcasting, they have to be prepared to spend a lot of time researching, producing, audio quality, setting up, writing, writing and creating. quality content, ”says Savelli. “There is also the promotional side, so it can take up to 20-30 extra hours out of your week.”
Savelli advises pitching your idea to a local network that can help you promote your work and distribute your content for the world to benefit from. It is important to talk about something that you are passionate about. So even if you don’t get paid, you still enjoy the work.
“Western has been integral to my ability to think outside the box and my ability to think strategically and creatively and take it to the next level where it’s actually something that makes money and not just an exciting project, ”says Savelli.
Leveraging your personal experience, like your degree or your unique brand, is important in taking your creative project to the next level and making it as scary as Para (normal).